Palm oil is a natural source of tocopherols and tocotrienols, which make up the complete Vitamin E family. These dietary essentials act as natural anti-oxidants, which is believed to play an important role in the health of body cells. Unprocessed palm oil is also a rich source of beta-carotene, a key source of Vitamin A. Like other vegetable oils, it is also cholesterol free. Palm oil is easily digested, and effectively absorbed and utilized by the body. For centuries, it has been a critical and valuable source of sound nutrition for people around the world, and today continues to provide a natural, safe alternative for chemically-treated, hydrogenated oils.